Thinking about "how to think" and organise ideas before launching them into reality... Here is a recent proposition of David Armano (Creative Director at Digitas), for the anatomy of the new creative mind. Basically, as the target audiences are evolving into more active/interactive kind of receptors (vs. untill now, vegetative receptors), the new creative minds need to integrate analytical, expressive, curious and sensual qualities into their thinking process. A blend of logical thinking and problem solving for advertisers on their way to integrate digital media to keep contact with their target audiences (although the word "audience" should maybe be reconsidered as target is now also empowered to act and react to the brands and messages sent their way).
As David mentioned on his blog [*] , this article [ source Adodas ] is an interesting overview of the situation advertising agencies are currently facing.
Another proposition, somehow linked to the new creative mindset... should we think like designers? [ source FastCompany.com] Tim Brown (CEO from Ideo - one of the world's leading product-design firms) says so.
Is this process a real conductor to efficient creativity? Does this help shape and build ideas into reality? Well... In the meantime, let's keep thinking.