Just went through this idea. It might be interesting to think about the intentions of the bloggers. A key to understanding people is to link their actions to their intentions.Trying to find the right intention often helps focus on the right interpretation of an action.
So why do bloggers blog? What are they looking for? What are they expecting from their blog? There is obviously more than one reason. After twisting these questions around, I identified 4 mainstream intentions spheres. But of course, a blogger is a dynamic person and so can jump from one sphere to another.
- NETWORKING :
Making a blog to relay or share information. Family blog, friends networks, hobbyists, etc.
- KNOWLEDGE :
Making a blog in a quest of information, for a specific research, personal quest, asking questions, finding answers.
- POPULARITY :
Making a blog to become famous, to become an influencer in a specific field, to relay politics, etc.
- BUSINESS :
Making a blog to enhance or develop business, make professional contacts, take contact with target group, share business experience... sell things.