Talking about trends is definitely the trend of the first month of the year. Trends are like rumors, they’re everywhere. Still some attract attention more than others, reason why I’d like to share these links with you… about trends for 2007 - (thanks to Viaspire for spotting them).
First is the “Radar for 2007” top 5 trends from trendwatching.com, an independent and opinionated consumer trends firm, relying on a global network of 8,000 spotters around 120 countries worldwide. They have a more detailed report, but the complete file is, of course, for sale. Now the 5 trends on focus :
1. Status lifestyles
2. Transparency tyranny
3. Web N+1
5. Global Brain
I invite you to check the detail of these 5 bullet points as I believe they are worth the read. Nevertheless, I can’t resist to pick number 5 and relay its content here. Although this one might seem evident to most of you, the idea that talents and thinkers are getting connected and that there is something big underneath this idea, is tickling me from the beginning of this blogging experience.
"...We’ve spoken about THE GLOBAL BRAIN before: all of the world’s intelligence and experience, fully networked, incorporating not only the usual suspects like gurus, professors and scientists, but the experiences and skills of hundreds of millions of smart consumers as well. With the 'shortage of talent' that every brand on every continent seems to fear in 2007, tapping into THE GLOBAL BRAIN seems a, well, no-brainer. This year, expect many corporations, small and big, to aggressively court the 1% of most creative and experienced individuals roaming the globe."
Whether we’re talking about “Customer made” , “Generation C(ontent) or C(ash)”, or “Innovation Overload”… one trend is clearly established : compared to business and economic models of the past 10 years, we are facing a major (r)-evolution.
Revolution or Evolution? What's your take on this?