You can now be a part of "the story", a narrative illustrated fresco, incorporating pictures submitted by the readers. Okay, I must admit the plot and scenery are quite surreal, but still... it is fascinating to view characters based on real people. Plus the idea is worth consideration as it could lead our minds to imagine other concepts based on the same principle.
Building a story, music, painting, object, item... piece by piece, with submitted elements. Definitely lots of things still to be done that way.
What would you suggest to "build"?