Quick relay note after David Armano's very nice post : "The Producers". First of all, thinking about this is quite rare and full of empathy (thank you David). Producers are indeed the very last step of the chain between ideas and reality. Their role is very important and definitely deserves consideration. Commenting on David's post, made me think about the "production trinity".
So here is a little vision of a producer's brain. If you think carefully about these 3 elements, you'll understand why a producer is often pulling his/her hair out. Decent timing and appropriate budgets are the 2 electrons of quality. Ever heard about timing pressure and budget cuts? (haha!). As simple and obvious as it is, here is a little reminder.
TIME : is the first precious pearl.
Without time you have to rush things.
Rushing things costs money or quality.
MONEY : is the second precious pearl.
Now money is not all, but it does help.
Without money, you need time to find solutions.
QUALITY : is the producer's ultimate goal.
...to make the original idea look/be sublime (be a hit).
It is fine to talk about ROI... but let's not forget this : in communications, quality (form) of the message counts as much as the message itself (content). Quality matters!
From this perspective, it is important to consider production. Don't always think about what it costs (...whether time or money), think about what it will bring back to you... IF it's a hit!