Illustration originally uploaded by Camilla E
Dominique Poncin strategic planner at Boondoggle raises interesting thinking on his post "Viral Marketing proclaimed dead (again)". He refers to an article in Advertising Age covering a review of Columbia University sociology professor Duncan Watts. Great food for thoughts there. Here is an extract of his view on that matter :
"The traditional view on viral marketing recommends the use of shocking or absurd humour but there is so much more ; for example by adding a utility factor, by being culturally relevant or by plainly creating a context that stimulates discussion among consumers."
I must say that I couldn't agree more. Still too many consider "viral" as (mass) push communication, when (again!) it is all about conversation.
How do you see the next evolutions of "Viral Marketing"?