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December 01, 2007


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Gavin Heaton

This is great, Luc! This is going where I think all brands will NEED to ... moving to those master storytellers who can help provide an experiential context within which we can frame our engagement with brands.


Thank you for your comment. Yes, creating "experiential contexts" is indeed a great way to engage people with a brand. And making the experience innovative, new, worth sharing with peers or self-regenerating is even stronger.

The Kaiser

Hi there blog!

For obvious reasons, I really, really like this.



For obvious reasons... I'm glad you do!

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