Well... I must admit I've been "out of blogging" for quite a while (and I'm really sorry about that). After being extremely busy sorting loads of "offline issues", I finally reach a little "break" that leads me... well... -what a paradox- offline again. Not to mention, Blogger Social in NYC (Yeeehaaa! Woops, sorry... couldn't hide my enthusiasm!). So, yes... I'm afraid the number of posts on this blog will not come back to cruising speed right now, but I wanted to inform you that it will be soon (as soon as I'm back from Social).
In the meantime, and talking about having a break, you might want to check this special action on the French Kit Kat site.It is not really new, but worth checking out if you haven't yet. They call it "The Quest for the Ultimate Break" (this link will lead you to the teaser film only on YouTube, in case you can't reach it on the main site). Will some of us see this situation -I mean the beginning of the film, of course- as a familiar "under pressure work conditions" déjà vu? I don't know. Due to the last rush I've been through, I must admit I just had to smile when I discovered it (hint, hint!).
Anyway, I really like the end of the film and the "goal of the quest" itself. It is in french, so I'll translate the idea behind it. It is contest with lottery-like numbers you get in Kit Kat and other Nestle candy bars. And guess what... the great price you may win is... a TRIP INTO SPACE ! ! ! (yes, a real one!). There is also an input channel where people can post their video vision of an "Ultimate break".
I really like the concept, because the price is quite innovative and insightful. And for the records, the french agency is JWT Paris, the very same that launched the excellent Wilkinson "Fight for kisses" site that you may remember. Last but not least -the producer's point of view here- when I investigated about who did the 3D animation, I found out that it was AKAMA Studio, the same post-production company that worked on FFK. This time they produced this trailer in about 2 and a half months... and that my friends deserves a fantastic applause, because it is not much time to achieve such a qualitative result. Thumbs up guys!
Now if you would excuse me... I have a lift to catch. ; )