ARTIFICIAL DUMMIES from todo.to.it on Vimeo.
As promised in my previous post... here is more about TODO interaction & media design, the Italian innovative company we talked about. Again coming with a very nice example of crowd fascination in front of a unique live experience. Talking about ways to give people out-of-the-ordinary experiences... here you go.
Now, maybe some of you have already seen visual things like that before and so might not find it new or innovative. But according to the "creatures" actually reacting to their environment, I see more than a simple light show behind this. That "little extra" is IMHO exactly what makes the difference and drives the live experience into an innovative and unique area. This is why I wanted to find out "how the system works?"... and guess what... TODO brings an answer to people wondering like me (check the video here under).
When the magic brought to the eyes of the public out there is obvious, the technology behind this is not. TODO did mix different theories, programs and technologies to make this happen in an unexpected context. This is what I find "innovative". That achievement (I bounced twice on them!) lead me to check their webpage out. Happy I did, it is full of brilliant ideas. I also found there a few words on the philosophy behind their way to... drive ideas into reality, that I'd like to share with you as well. Just LOVE it! Way to go guys ! And please... please, launch a blog... I'll subscribe!
we ask questions
we take risk
we make mistakes
we like busted knees
we solve problems
we are happy
we'll never retire
ARTIFICIAL DUMMIES, the process from todo.to.it on Vimeo.