The Girl Effect
Or how can animated words and music carry a simple message and touch, fascinate and let's really hope... push to action. Besides a content that is by definition extremely important, I love when stories are told that way. Well, as far as I am concerned, the film... does have an effect.
"Adolescent girls are uniquely capable of raising the standard of living in the developing world. Girls are the most likely agents of change, but they are often invisible to their societies and to our media.
When everyone -girls, parents, teachers, executives, artists, hairdressers, forest rangers, rock stars, presidents, investors, advertisers, skateboarders, truckers, cowboys, organizations, chefs, teenagers- knows about The Girl Effect, then real change can happen. This site is just the beginning. The end is nothing less than ending poverty."
this is a great video. Simple, with a powerful message.
Posted by: Cindy King | July 12, 2008 at 05:49 PM
Brilliant, Luc! I think this shows how well a compellingly constructed story can be used in a "naked" text format. Refreshing and powerful!
Posted by: Gavin Heaton | July 14, 2008 at 08:15 AM
- Cindy : Yes, simple and powerful indeed! Thank you for your comment.
- Gavin : Thank you. This is a very good example of "The Art of storytelling".
Posted by: Luc Debaisieux - mindblob | July 14, 2008 at 12:03 PM