"Consistency isn't everything it is cracked up to be" - Then, naturally I can hear your immediate question why? Andy brings his own answer to this : "In business, a reputation of being reliable and true-to-your-word is both admirable and desirable, but there's something to be said about the currency of Surprise being part of your corporate DNA."
"The thing about working with these guys is that you never know quite how a project's going to come out... you just know they have great taste and are going to wow everybody"
That is definitely a very nice way to be described by a client. So this lead me to investigate a little about Obscura Digital. Who are these guys and what are they doing. Well, glad I did... look what I found in a very interesting CNET News article - (video credits CNET) :
CEO Patrick Connolly describes his company as "... a marketing company revolutionizing the advertising world with its interactive and immersive technology." Obscura Digital is based in San Francisco USA (soon new offices to come) and their work has found clients all over the world.
As you might know by now, documenting "new & innovative live experiences" is one of my favorite topics. This, because I believe that unique experiences will always strongly insight conversation. I just love the "I wish I could have been there... I wish I could have seen this" effect. But when you make the experience INTERACTIVE + IMMERSIVE + CAPTIVATING you get really powerful human emotions drivers... and so, powerful communication tools when mastered with the appropriate expertise, of course. Well, I wish I could meet these guys and visit the testing labs of Obscura Digital! ; )
When was the last time you were impressed by a "unique" live experience? What made that live experience memorable?