About NEW, unique... live EXPERIENCES

  

A few months ago, I ran across my RSS reader and POW! Right Between the Eyes... got hit by a post of my friend Andy Nulman. Andy said (again!) :

"Consistency isn't everything it is cracked up to be" -  Then, naturally I can hear your immediate question  why? Andy brings his own answer to this : "In business, a reputation of being reliable and true-to-your-word is both admirable and desirable, but there's something to be said about the currency of Surprise being part of your corporate DNA."

He then points to the way Andy Berndt of Google described working with Obscura Digital in Fast Company (see other article on digital projections here) :

"The thing about working with these guys is that you never know quite how a project's going to come out... you just know they have great taste and are going to wow everybody"

   

That is definitely a very nice way to be described by a client. So this lead me to investigate a little about Obscura Digital. Who are these guys and what are they doing. Well, glad I did... look what I found in a very interesting CNET News article by Kara Tsuboi - (video credits CNET) :

   

  

CEO Patrick Connolly describes his company as "... a marketing company revolutionizing the advertising world with its interactive and immersive technology." Obscura Digital is based in San Francisco USA (soon new offices to come) and their work has found clients all over the world.

As you might know by now, documenting "new & innovative live experiences" is one of my favorite topics. This, because I believe that unique experiences will always strongly insight conversation. I just love the "I wish I could have been there... I wish I could have seen this" effect. But when you make the experience INTERACTIVE + IMMERSIVE + CAPTIVATING you get really powerful human emotions drivers... and so, powerful communication tools when mastered with the appropriate expertise, of course. Well, I wish I could meet these guys and visit the testing labs of Obscura Digital! ; )

  

When was the last time you were impressed by a "unique" live experience? What made that live experience memorable?

  

Comments

[Andy Nulman]

Thanks for this, Luc. The fact that you cite my example makes me sound way more intelligent than I will ever be!