View more documents from Helge Tennø.
This is probably the best slideshare presentation I've read for a long time. It was composed by Helge Tennø, Strategic Director and Digital Planner at digital agency Screenplay in Oslo, Norway. - (HT to Dominique Poncin and apparently also to Jourik).
Smart thinking documented by brilliant quotes from successful leaders, marketers, strategists, CEO's or so called visionaries. What I find interesting in this long -yet completely fascinating- presentation is the overhaul perspective it unveils to our eyes, from the obvious EVOLUTION of consumer behavior, through the new definition of "digital marketing", way to the ultimate long term battle of the brands related to (shared) VALUE.
Smart thinking documented by brilliant quotes from successful leaders, marketers, strategists, CEO's or so called visionaries. What I find interesting in this long -yet completely fascinating- presentation is the overhaul perspective it unveils to our eyes, from the obvious EVOLUTION of consumer behavior, through the new definition of "digital marketing", way to the ultimate long term battle of the brands related to (shared) VALUE.
He introduces 3 ideas representing THE NEW CURRENCY :
VALUE : transports much better compared to "attention" - creating value in the context surrounding the product is positively transforming consumer experience.
+ DIRECT RELATIONSHIP : "Visualizing the decline of the destination web and the rise of the social media web"... New opportunity : Brands to create direct relationship with consumers.
- TIME -the unstoppable force- (love this!) : He quotes: "Time does not exist!". On some media, content disappears. On other platforms it grows, connects and augments.
+ DIRECT RELATIONSHIP : "Visualizing the decline of the destination web and the rise of the social media web"... New opportunity : Brands to create direct relationship with consumers.
- TIME -the unstoppable force- (love this!) : He quotes: "Time does not exist!". On some media, content disappears. On other platforms it grows, connects and augments.
A rich journey naturally guiding you across notions like the fabulous TRANSMEDIA (Faris Yakob), importance of context and convergence, ARENAS, collaborative creativity, utility, search vs SHARE, idea exchange, etc.
Insightful, to the point, clear, mind challenging, absolute must read if you're related in any way to marketing, communication, advertising or have an open curious mind looking for some clues about the future of the relationship between consumers and "their" brands.
This one is really deep. Need to think over every slide to get to the essence and enormity of what is said in those few words
Thanks Moon...
Posted by: Nishad | July 25, 2009 at 03:49 PM
Hi Nishad,
You're welcome. Love sometimes to see that less (words) can also mean more (time to think).
Posted by: Luc Debaisieux | July 25, 2009 at 09:45 PM
I meant to blog about this too. So much to chew on in this! Thanks for reminding me, Luc!
Posted by: Gavin Heaton | August 04, 2009 at 12:36 PM
Blogs are so informative where we get lots of information on any topic. Nice job keep it up!!
Posted by: Dissertation Help | October 14, 2009 at 12:20 PM