Smart thinking documented by brilliant quotes from successful leaders, marketers, strategists, CEO's or so called visionaries. What I find interesting in this long -yet completely fascinating- presentation is the overhaul perspective it unveils to our eyes, from the obvious EVOLUTION of consumer behavior, through the new definition of "digital marketing", way to the ultimate long term battle of the brands related to (shared) VALUE.
He introduces 3 ideas representing THE NEW CURRENCY :
+ DIRECT RELATIONSHIP : "Visualizing the decline of the destination web and the rise of the social media web"... New opportunity : Brands to create direct relationship with consumers.
- TIME -the unstoppable force- (love this!) : He quotes: "Time does not exist!". On some media, content disappears. On other platforms it grows, connects and augments.
A rich journey naturally guiding you across notions like the fabulous TRANSMEDIA (Faris Yakob), importance of context and convergence, ARENAS, collaborative creativity, utility, search vs SHARE, idea exchange, etc.
Insightful, to the point, clear, mind challenging, absolute must read if you're related in any way to marketing, communication, advertising or have an open curious mind looking for some clues about the future of the relationship between consumers and "their" brands.