Well, believe me or not, this unexpected allegory made me laugh and these words stayed in my mind ever since. So, simply, true. Sometimes men supposed to be, act, behave as adults show themselves off, like (big) little kids. Their toys? Well, could be anything, from dart guns to real guns, the sky being the limit (Mmmm... can't think of any limit, actually!).
The video illustrated above is a good example of "fun adult play". Naturally, and again, we could be wondering if this is a real story... and if they really did it. Usually, I like things to be quite clear, but this film was surprisingly not pulling the trigger for me. Why? Because it is entertaining, fun to watch and creatively insightful. So whatever, I like it as it is. Even if some questions remain... like who's behind? Vodafone? Blackberry? And of course... the now super great classic: "So what? ...and then what's next?". This last question being exactly where the focus should be in order to make it really "different" or impactful.