Dear Darwin, here we are. We've been challenging our brains for ages of existance to figure out who we are, where we're from and where we are going to. We created an infinity of tools to facilitate the exchange of information from man to man. Time and distance became less and less problematic.
But now, we reached a point where, for the first time, brains can instantly connect to other brains, regroup, and grow... through time and space. So... great! What's the next step? What will internet and access to global knowledge and communication bring us? Anything new? Yep! It is a revolution, an evolution, a real new perspective.
Big brands and labels don't have the ultimate power of mass communication anymore. Simple customers, PC users, have the opportunity to talk back to the entire world with the strongest of all the communication tools ever : the internet. The inter-connections between people like you and me, making groups within a click of a mouse are changing the shape of our society. It is unstoppable, and is shaking (...positively imo) our world.
Creativity is now different and so is innovation. Brands have to rethink the way they talk to people and most of all the way they listen to their customers. Marketing has to adapt as well (marketing 2.0) to the new tools available on the WEB 2.0. Last but not least, advertisers, the super-hero-trend-setters of the old days, have to catch-up with this new reality.
What are the new perspective? The trends to expect? How are the marketing and communication professionnals going to react? Yes... this is another blog talking about the (same) subject. Let's feed the mindblob!
Hey ... this looks like BSP -- but with premonition involved. You are spooky.
Posted by: Gavin Heaton | January 11, 2007 at 09:17 AM
Well... that's just the way it is, really. Imagine how I felt when I read David's BSP post! Re-read the comments. ; )
Posted by: mindblob | January 11, 2007 at 12:26 PM
Is it OK that I wish you HAPPY 1 year on this post...your first post...instead of your 1 year later post?
Instead of a time machine to go forward, can we use it to go back? If I were to go back I would visit you with my "Hi CK!" sign and give it to you. You would look at me as tho' I'd lost my mind and I'd just say..."one day soon enough, you'll need this--you'll know when to give it back to me."
Happy 1 Year. Next year let's have the party on the moon, eh?
Posted by: CK | June 30, 2007 at 12:18 AM
CK,
Thank you so much. You just made me travel through time (back to this very first post) and space (well, as you know). Either time nor space matter, right! What matters is that... "what is meant to happen, simply happens". If we don't control time (yet), sharing it with heart definitely brings smiles on faces. : )
Posted by: mindblob | July 01, 2007 at 11:58 PM
contact with Luc Debaisieux
Posted by: karlo sostaric | December 27, 2007 at 10:47 PM