Guerrilla campaign from the Belgian advertising agency LG&F to encourage smokers not to smoke indoor and increase awareness of second-hand smoke. The flyers look like cigarettes when rolled up. Simple and smart idea.
(via "Advertising is Good")
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July 16, 2007
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Absolutely brilliant! I only wish I was half that smart! That is such wonderfully simple brilliance...
Posted by: Tim Jackson | July 16, 2007 at 04:40 AM
Yes. The kind of idea that strikes you with that one question : "why didn't anyone think about it before?". Love it!
Posted by: mindblob | July 16, 2007 at 11:32 AM
Oh this is fabulous. CLEVER (my favorite).
Luc: I love the updates to your blog ;-).
Posted by: CK | July 17, 2007 at 02:39 AM
CLEVER, yes. Yet so simple and obvious. And no fancy technology tools needed this time!
Posted by: mindblob | July 17, 2007 at 06:39 PM
Beyond clever. Genius.
Agreed with CK - nice blog changes - and nice to see you come out of anonymity. I'm noticing that more on ad blogs recently.
Posted by: Jetpacks | July 18, 2007 at 07:04 PM