It is time for men to use a new secret weapon. But beware... it is also time for babies to revenge. Are you ready to "Fight for Kisses"? Who do you think is gonna win? Wilkinson, maybe.
Fantastic work of JWT Paris, winner of a Silver Lion for their "Dare" Wilkinson outdoor campaign (*), at the Cannes Advertising Festival in 2006. Too bad their site is "under construction" right now, though.
Now, how do you see the development of a microsite? One company does it all or on the contrary, collaborative synergy between the best specialists? Check the credits of the microsite and you'll get a hint on their recipe. I bet Ally McBeal is gonna love it!
(*) Mini case study on the "Dare" campaign provided on the Mediaedge:cia site, here.
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