"Magic is everywhere, for whoever is open to see it" - unknown.
Every once in a while I like to be short-circuited in my day-to-day life by unexpected and extra-ordinary encounters. Whether re-discovering the simple wonders of nature, exploring new emotional landscapes (like Björk would say) or meeting talented earthlings, I know now how these fresh vibrations are indispensable, as they feed my human soul.
Yesterday a colleague who knows I like weird electronic devices and instruments, sent a little link to my mailbox (thanks Pete!). What I found there was indeed full of wonders. Little Boots is an odd, absolutely lovely Artist with a capital "A". The first video I saw (featured above) immediately punched my curiosity so that I simply couldn't resist checking a few side links out. One other "home recording" particularly touched me.
Although I had already seen demos of the Yamaha Tenori-On, this one added a delicious human vibration touch to the transistors, electronic circuits and flashing leds. Amazing... to be able to both compose a song live on such an instrument and sing -being perfectly in tone- while looking so relaxed at the same time. Fabulous, well to my eyes it is... I noticed that folks at Yamaha are referring to Little Boots on their site with a news story (in other words "text"...) pointing that she was listed on BBC radio one famous "Sound of... 2009". Now, wait a minute... they do point out other artists using the Tenori-On in a very boring (well, at least it is to me) way.
My 2 cents... -and I admit that this thought is probably being quite subjective- I believe that a video like Little Boots' is definitely something Yamaha shouldn't miss. They probably saw it, but I think they should do something about it. It is a LOT more insightful and filled with a LOT (many) more emotions than a corporate "look at this new fantastic instrument" kind of message.
What's your take on this?
I love this! Not only is it cool, the music is fantastic. And you are right (of course), Yamaha should be all over this. What a great way of promoting a new instrument!
Posted by: Gavin Heaton | March 15, 2009 at 06:39 AM
I'm guessing they'll sooner stick one in a movie with Lindsay Lohan (you know one of those, little-ms-always-wanted-to-be-a-star-gets-discovered-in-last-scene movies.)Then we can wait to find out from Martin Lindstrom how many we bought as a result.
Posted by: Tsufit | March 15, 2009 at 04:55 PM
Gavin,
Glad you liked it. This is probably the most amazing thing about internet. Getting to know extraordinary people like this. This should bring a unique motivation for brands to be listening and a lot more engaging with their consumers.
Tsufit,
Thank you for your comment. Lol! Yes... that's indeed "a" way. Not too sure about building anything durable in terms of consumer relationship that way, though.
Posted by: Luc Debaisieux | March 16, 2009 at 10:15 AM